Relevance Has a Deadline: How To Be Ready for Real-Time Marketing
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When a period TV series from the 1960s closely resembles today’s agency and client staff model, perhaps it’s time for a change.
Today, real-time marketing has become one of the most powerful methods of storytelling for brands. With new digital trends also comes a new set of expectations. For brands, the two critical consumer expectations for content are immediacy and relevance. In order to engage in a conversation, or start one, a brand needs to understand these two expectations. Unfortunately, today’s agency and brand infrastructure is not conducive to the requirements of real time marketing.
NewsCred worked with six DigitasLBi leaders to compile wisdom on what it takes to get real-time marketing right. According to DigitasLBi’s Eric Korsh, VP/Group Director of Brand Content, here are the four things that need to change.
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