Sep
27
Refinery29 co-founders discuss their empire, their audience and their marriage
Posted in: Uncategorized
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As half the team that co-founded Refinery 29, Phillipe von Borries and Piera Gelardi have spent the past 13 years building the brand from a cool-hunting blog for young women into a multimedia and events empire. A lot has changed since they launched in 2005, and in an era where new media brands come and go (or pivot and die), it is a testament to Refinery29with north of $125 million in funding in the bankthat it has survived and thrived.
It helps to know your audience.
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