Reeling It In: Movie Marketing Dollars Boost Broadcast, Cable Nets
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Movie dollars are keeping the networks fat and happy this summer, and while a number of potential blockbusters have yet to hit your local multiplex, thus far Warner Bros. has emerged as TV’s biggest booster.
According to iSpot.tv data, the three summer releases that currently account for the biggest TV spend are all Warner titles. “Mad Max: Fury Road” leads the way with a total TV investment of $41.9 million, followed by “Entourage” ($40.7 million) and “San Andreas” ($39.4 million).
A good chunk of the “Mad Max” TV buy was allocated to NBA games on TNT and ABC and across CBS and the Turner networks’ coverage of the NCAA Div. I Men’s Basketball Tournament. “Entourage” and “San Andreas” also targeted pro hoops, as teasers for both movies appeared during ABC’s presentation of the NBA Finals.
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