REEL Canada: The Woman Who Can't Lie
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As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world.
To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett.
The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Woman Who Can’t Lie’ was directed by Don McKellar and stars Sandra Oh.
In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films.
The campaign launches on March 23rd and runs through April 19th.
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