Redscout Names New CEO for First Time in Agency's 18-Year History


For the first time in Redscout’s 18-year history, Founder Jonah Disend is passing over his CEO baton, appointing West Coast Managing Director Colin Chow as the new chief executive of the MDC Partners agency.

Disend will assume the role of chairman, which he says will allow him to take a step back from day-to-day responsibilities, and focus more on client work and Redscout’s talent, culture and internal creative projects. He adds that he has no plans to leave Redscout and hopes to continue working at the shop for a long time.

Chow, who joined Redscout in 2016, will continue working out of the San Francisco office. Last year, Chow helped Redscout’s West Coast operation see nearly 60 percent growth, building relationships with brands like Airbnb, PepsiCo, Fox Sports, Gymboree, TGI Fridays and Warner Brothers Interactive Entertainment.

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