Reddit Intros New Ad Offering, 'Grows Up' and Says It Can Be as Big as Facebook
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Picture this: It’s 2020 and Reddit is the third most downloaded app in Apple’s App Store, rubbing shoulders with other behemoths like Snapchat and YouTube. Procter & Gamble just told shareholders it plans to spend $300 million advertising on Reddit. And Reddit itself has more than one billion monthly active users, including your mother. She’s been lurking in r/food for months, but today musters the courage to share her secret recipe for chipteh with the community. It’s a hit.
And nobody is surprised by any of this because in this future, Reddit is as big as Facebook, both in its user base and ability to attract lucrative ad dollars from major brands.
At first thought, this future sounds ludicrously far-fetched. Today, Reddit’s self-proclaimed user base of 240 million is seven times less than Facebook’s. The company’s desktop website has aged about as well as Craigslist and its user base — aka redditors — are notorious for calling out advertisers that try to pass themseleves off as the cool, hip brand that’s mingling with today’s youth.
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