Aug
07
Red Hat Teams up with CIO Magazine and HBR to Reach IT Leaders
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Later this month, enterprise software company Red Hat will host its second “Enterprisers” event at the CIO 100, an annual symposium put on by its media partner CIO magazine.
The event is part of an ongoing campaign Red Hat launched last year called “The Enterprisers Project,” with CIO magazine and the Harvard Business Review.
“Our portfolio is a lot broader now and we are serving higher-level IT executives in organizations,” said Jackie Yeaney, executive VP-strategy and marketing at Red Hat, which provides open source software for cloud computing, storage and other solutions. Historically, Red Hat had targeted system administrators and other end users with marketing.
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