May
20
Recording TV Shows With a Tweet
Posted in: Uncategorized
Ever forget to record a TV show and wish there was another way to do it? Brazil’s largest satellite provider, Sky, is testing a way for subscribers to record shows via Twitter.
The technology, which was developed by Sky’s digital agency in Brazil, AgenciaClick Isobar, generates a Twitter hashtag that works like a record button. According to the agency, the concept is a response to noticing that consumers were turning to Twitter and other sources for information about TV shows rather the schedule of programming on Sky’s website.
Sky, which is majority owned by DirecTV, is rolling out the service to subscribers starting today.
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