Hasta La Creative!

In the wake of yesterday’s revelation that former U.S. Congressman Anthony Weiner has been caught sexting again — this time under the name “Carlos Danger” — The New York Times editorial board this morning is calling for him to drop out of the New York City mayoral race. Regardless of whether or not Weiner bails or soldiers on, though, one key question remains for the disgraced politician: What to call himself while sexting, now that his Carlos Danger cover has been blown.

I spoke with a leading rebranding expert — me — about Carlos Danger 2.0. Remarkably, having barely made it through his first cup of coffee of the day, he was able to reel off a dozen options that are at least as good as Carlos Danger:

Danny Delusional

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