Hasta La Creative!

It should be noted, though, that not everyone is so charmed:

Indeed, Watt and his fellow BrewDog co-founder Martin Dickie — who were notorious enough to land their own travel show, titled “Brew Dogs,” on the Esquire Network — are pretty clearly just borrowing from a well-thumbed (and still usually successful) marketing playbook.

P.S. It’s worth adding here that five years ago, The Flying Dog Brewery of Frederick, Md., tussled with the Michigan Liquor Control Commission over its Raging Bitch Belgian-Style India Pale Ale, which the regulatory body banned after finding that its label was “detrimental to the health, safety, or welfare of the general public.”

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