Jul
15
RB Moves Lysol and Dettol to McCann, Gives Havas 'New Initiatives' Role
Posted in: Uncategorized
RB has shifted its global Lysol and Dettol cleaning and germ-fighting brands to McCann Worldgroup from Havas, the company said in a statement.
The move on the company’s biggest brand (the two occupy essentially the same brand position around the world) leaves Havas, which once handled most work for RB, with little in the way of major brand assignments in the U.S. Havas does continue to handle such brands as Resolve, Durex and Easy-Off, while RB, better known as Reckitt Benckiser, has shifted key brands to McCann, Droga5 and Wieden & Kennedy in recent years.
But in a simultaneous move, the company announced Havas will work as lead strategic and creative partner on new strategic initiatives, without specifying what those are.
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