Feb
06
RadioShack Files for Bankruptcy, Will Co-Brand Stores With Sprint
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RadioShack, which is filing for bankruptcy imminently, is completing a deal with Sprint that would let its name live on at as many as 1,750 locations.
Sprint confirmed the deal in a statement on Wednesday and said the stores will be co-branded, with Sprint being the primary brand on storefronts and in marketing materials. The RadioShack brand would continue as a store-within-a-store concept at locations acquired by Sprint.
“Sprint and RadioShack expect to benefit from operational efficiencies and by cross-marketing to each other’s customers,” Sprint CEO Marcelo Claure said in a statement.
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