Hasta La Creative!

Delta and Wieden & Kennedy, New York, go totally ’80s in the latest of its creative in-flight safety videos. This new film, which just launched online today, is rife with references from that decade of net shirts, neon and big hair. As the flight attendant goes through the seatbelt and oxygen mask motions, we meet passengers pulled straight out of the era — peppered with fun references like a Rubik’s cube, cassette tapes, Teddy Ruxpin and a Devo hat. There are even cameos of lovable ’80s alien Alf, and in the final cockpit scene — that famous copilot from the classic ’80s laffer “Airplane” — Lakers vet Kareem Abdul-Jabbar.

Delta’s efforts in the “safety” realm seem to be getting more crafty with each turn. The brand started out in 2012 with this mildly amusing take on the instructional film and last year launched a fun holiday-themed video. It follows in the footsteps of Air New Zealand, who has been innovating in the space with safety vids themed around The Hobbit, the All-Blacks and even ’80s fitness guru Richard Simmons.

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