Hasta La Creative!

In a move reminiscent of the Alec Brownstein experiment, Snickers and AMV BBDO created a way to make bad typers recognize why it is that they were unable to spell.

Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word, (which was probably often, since people generally rely on the search engine to correct the terms for them), they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.”

According to the agency, the campaign reached 500,000 people in three days of launch. It proved a smart way for Snickers to not only reach bad typers, but also those who type “LIkE diS” for absolutely no reason.

Continue reading at AdAge.com