Quilted Northern Spot Confirms Your Worst Fear
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Tylenol presents “How We Family,” a spot showing same-sex parents and an interracial family in the same vein as its holiday campaign, “For What Matters Most.” Panera Bread wants you to repair friendships and experience life’s joyful moments over its sandwiches and salads, which are now free of artificial ingredients.
And in a Quilted Northern spot, your worst fears are confirmed: your child’s toys really do come alive when you leave the room, and yes, they’re judging you.
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