Hasta La Creative!

China’s Sina said its ad sales surged 45% in the fourth quarter to fuel big profit growth, as reports suggested the internet giant is preparing a U.S. initial public offering for its popular Twitter-like microblogging service, Weibo.

The Financial Times reported that Sina had asked Goldman Sachs and Credit Suisse to prepare to spin Weibo off in a U.S. stock market listing.

The news came as a welcome break for a company hit by reports suggesting its Weibo user base is eroding after a government crackdown on online freedom of expression, and because of competition from hot mobile social app WeChat. Weibo is extremely viral, and brands rely on it to push out content, monitor chatter and react to crises.

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