Hasta La Creative!

Qualcomm has consolidated its international and U.S. creative work under McCann, following a review, according to people with knowledge of the matter.

The international work was previously handled by Ogilvy, while DDB had the U.S. creative business. Representatives from Ogilvy, DDB and McCann declined to comment.

Qualcomm began working with DDB in 2013, and at the time, the company was looking to become more recognizable among consumers. Ogilvy had worked with Qualcomm on product ads for the Snapdragon processor since 2012. Neo@Ogilvy has and will retain the digital media business for Qualcomm, according to people with knowledge of the matter.

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