Q&AA: Gwyneth Paltrow on Goop, Blazing Trails and Taking Criticism
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Credit: Jen Keenan
It’s been a circuitous road for Gwyneth Paltrow, the actress-turned-lifestyle guru, since she founded her provocative site Goop back in 2008. While the brand appears to invite critics like no other, it does have loyalists. Revenue doubled last year from 2015, and half of its retail sales this year are expected to come from its own Goop-branded products, according to a spokeswoman, who pointed to a Business of Fashion report in which Goop’s 2016 revenues are estimated to be between$15 million and $20 million. Ad Age chatted with the queen of questionable health trends about being a trailblazer, goop growing pains, why she doesn’t get Twitter and some famously controversial products.
Paltrow spoke to Ad Age before allegations of sexual harassment by producer Harvey Weinstein led to his abrupt dismissal from his company. Through a spokeswoman, Paltrow declined to offer additional comment beyond an interview with The New York Times in which she, now 45, said Weinstein had harassed her at the age of 22 when filming “Emma.”
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