Hasta La Creative!

Ivan Pollard is joining General Mills after more than a year of change in the marketing and media organization. The maker of Cheerios and Yoplait selected a new U.S. media agency, WPP’s Mindshare, in the fall of 2015. In 2016, it picked MDC Partners’ 72andSunny and Redscout as its primary U.S. creative agency, with Joan Creative, Erich & Kallman and The Community working on projects across its portfolio.

Chief Marketing Officer Ann Simonds and Chief Creative Officer Michael Fanuele left in recent months. But the marketing organization isn’t the only part of the company seeing major changes. General Mills elevated Jeff Harmening to the CEO role as of June 1, months after overhauling its global structure and cutting hundreds of positions. And later this month, the company will report fiscal 2017 results. It previously said it expected sales to drop 4% in the year, which ended in late May.

Pollard, who hails from England, holds a bachelor of science in physics from the University of Nottingham, and was an Ad Age Media Maven in 2013, officially joins General Mills as global chief marketing officer on July 10. He already lives in the Minneapolis area and had been traveling for work during his tenure at Coca-Cola.

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