Pursuing Innovation, AT&T Increasingly Opens its Network
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You can add AT&T to ever-expanding list of technology companies whose marketing position revolves around terms like “innovation,” “cutting edge” and “platforms.” The test for executives, including AT&T CMO Esther Lee, is making them more than just words.
AT&T has adopted a variety of programs and policies to that end, aimed for example at encouraging software developers to build on top of its mobile network, the second largest in the U.S. behind Verizon. In 2011, it established “innovation centers,” pseudo tech incubators in California, Texas and Israel where app developers attempt to build digital products for the company.
The weekend before this year’s CES, the company hosted a hackathon for more than 400 developers with prizes such as $30,000 and a Chevy Volt. In March the company will introduce to eight cities its Digital Life product, an “Internet of things” service that will allow homeowners to monitor the security and management of their homes from their mobile devices.
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