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PubMatic, a programmatic ad selling platform, is acquiring mobile ad-server Mocean Mobile (formerly Mojiva) in a bid to strengthen its ability to sell ads on phones, the company announced today.

The acquisition price was $15.5 million dollars according to a source familiar with the deal, making it PubMatic’s largest acquisition to date.

The deal comes on the heels of demand side platform MediaMath’s acquisition of cross-device targeting company TactAds. Simplytics, another mobile ad server, was snatched up by Integral Ad Science earlier this year. The deal also follows a partnership PubMatic announced last week with mobile ad-tech company xAd, which it will work with to bolster its location targeting offering.

Continue reading at AdAge.com