Apr
15
Publishers Share Bleak Outlook of COVID-19 Ad Sales Impact in New Survey
Posted in: UncategorizedLast month, the Interactive Advertising Bureau surveyed media buyers, planners and brands about how the coronavirus pandemic had affected ad spend. They painted a grim picture of the fallout, which was seconded by a followup IAB survey, this time with publishers giving their take on the industry. Their outlook is still bleak–though slightly less so…
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