Hasta La Creative!

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company’s spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole.

“We’re not really competing with each other,” Mr. Ripp said of his rivals in the magazine business, “but with the other sources of distraction coming at readers.”

Mr. Ripp appeared with CEOs and presidents from the top publishing companies for the closing session at this year’s American Magazine Conference on Wednesday, where the leaders presented a united front against the external forces shaking the industry.

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