Hasta La Creative!

In the several weeks since returning to Federated Media Publishing as CEO, I’ve spoken to scores of brand marketers and publishers, as well as too many of the technology companies that make it their business to serve the media ecosystem (all have a tenuous grasp on some small parcel of real estate in Luma Partners’ increasingly crowded “Lumascape”).

Something troubling has jumped out at me. There’s an extraordinary asymmetry of information among these three important players in our industry, and a disturbing sense of distrust. Brand marketers don’t believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

Here’s a representative sample of things I’ve heard:

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