Aug
29
Publicis Reportedly Near Deal to Buy Criteo
Posted in: Uncategorized
Publicis Groupe may be close to a deal to acquire Criteo, the web-advertising company that went public last year, the French financial newspaper Les Echos reported today.
Publicis started talks to buy the Paris-based agency three months ago and the negotiations could be concluded in coming days, Les Echos said in its report, without describing where it got its information. Spokeswomen from Publicis and Criteo declined to comment.
Publicis CEO Maurice Levy has said that his company is planning smaller acquisitions after it abandoned a $35 billion merger with New York-based Omnicom Group this year. Criteo had an enterprise value of 1.2 billion euros ($1.6 billion) at the end of last year, according to data compiled by Bloomberg.
Post a Comment