Publicis Groupe to Spend $4 Billion on Acquisitions Over Next Five Years
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If you thought Publicis Groupe’s appetite for acquisitions was sated after a string of mega digital deals — including LBi ($450 million) and Rokkan ($575 million) in 2012, Rosetta ($575 million) in 2011, Razorfish ($530 million) in 2009, and Digitas ($1.3 billion) in 2007 then think again.
At Publicis Groupe’s investor day on Tuesday, which was hosted in London for the first time to move closer to where the majority of the company’s stakeholders and analysts reside, CEO Maurice Levy announced that the French advertising group is planning to spend almost $4 billion in acquisitions over the next five years. That means it plans to gobble up companies at a rate of between $650 million and $780 million each year.
The deals will form the backbone of an aggressive five-year plan for Publicis Groupe, during which time Mr. Levy is aiming for 75% of the company’s revenue to come from digital and emerging markets.
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