Publicis Groupe eyes acquisition of Epsilon
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Publicis Groupe is in talks to acquire data marketing giant Epsilon, the holding company confirmed Monday.
“The group’s governing bodies feel an obligation to study any possibility to strengthen its position thanks to assets that could fit the group’s strategy and bring an enhanced service to the group’s clients, while reinforcing its competitiveness for the future,” Publicis stated in a press release. The holding company cautioned that while discussions are underway it “cannot give any indication on whether a transaction would materialize or not.”
Epsilon has also attracted interest from Advent International and Goldman Sachs Group Inc., Bloomberg reported last week, citing people familiar with the matter. The winning bid could be finalized as soon as this week in a deal that could be worth $5 billion, Bloomberg reported.
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