Jul
12
Publicis Groupe Creates New Entity for Walmart to Handle U.S. Creative, In-Store Marketing
Posted in: Uncategorized
Publicis Groupe and Walmart are creating a new entity to house the retailer’s U.S. creative and in-store advertising, along with other pieces of business that do not involve advertising.
“The new entity will focus on how Publicis Groupe and Walmart will partner on advertising and marketing efforts as the companies together navigate the future of retail,” said Publicis Groupe in a statement.
The statement said that with the deal Walmart will have access to “resources outside of marketing, including capabilities to support corporate reputation and technology that builds relationships with customers.”
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