Jan
19
Publicis Global CSO Carla Serrano Explains How Convergence Will Play Out in the Ad Industry in 2022
Posted in: UncategorizedAgency reviews in 2021 pointed to one very clear trend: Many big brands desire a simplification of their agency partners and will trade in specialty shops or local partners in order to gain the scale and efficiency of a single holding company partner. Across Adweek’s look at the biggest account changes last year, numerous reviews…
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