Hasta La Creative!

Rokkan is the latest non-media agency to get into the media buying business, starting with three senior hires in New York.

Sean Miller, who had been group director of insights and planning at Interpublic’s R/GA in New York, will lead Rokkan’s new media group as senior VP of strategy. The shop also tapped Lindsay Williams, global brand director for Estee Lauder, as VP of media and analytics, and Joe Meanor, a group director at MRY, as VP of client partnerships.

“We’re seeing a big emphasis and increased volume in terms of the asks we’re getting to integrate media into the work we’re doing,” said Harley Block, senior VP of marketing and brand development at Rokkan.

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