Publicis Completes Sapient Acquisition
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Publicis Groupe has completed its deal for digital and tech firm Sapient Corp.
The French holding company said in early November that it had inked a deal to acquire the Boston-based digital network for $3.7 billion in an all-cash transaction at $25 per share.
“Our clients are facing many adverse trends: from rising global competition, to new comers born from digital, and new paradigms in communications and marketing,” said Publicis Groupe CEO and Chairman Maurice Levy in a statement. “With our new capabilities, we will be best positioned to help them transform their businesses and navigate the new world. [Sapient CEO Alan Herrick] and his teams will bring tremendous talents to Publicis Groupe. I am extremely happy to have them on board, and very confident for our shared future.”
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