Oct
22
Publicis Buys Beehive Agency to Build Presence in India
Posted in: Uncategorized
As Publicis watches and waits for its proposed merger with Omnicom to clear regulatory hurdles around the world, the Paris-based holding company isn’t slowing down on the acquisition trail.
Publicis Groupe made its seventh acquisition in India since mid-2012 with the purchase of Beehive Communications, whose clients include General Motors and Malaysia Tourism.
The agency, which will be rebranded Publicis Beehive, will be part of the Publicis Worldwide agency network. It is headquartered in Mumbai and also has offices in Delhi and Bangalore. A Publicis Groupe statement declared its ambition in the country by saying, “This acquisition marks another significant step towards Publicis becoming the leading communications network in India.”
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