Publicis and Omnicom Prep Integration Committee to Steer Mega Merger
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Publicis Groupe and Omnicom are both feeling good about their prospects for a merger of the two ad behemoths to be approved by regulators across global markets. And now, the companies are trying to get their ducks in a row to plan just how the two companies will come together.
Maurice Levy, Publicis Groupe’s chairman-CEO — while addressing analysts and press about the company’s third quarter earnings on Wednesday — said that an integration committee will be set up shortly, and co-chaired by Mr. Levy and Omnicom Group’s CEO John Wren.
This task force will be made up of equal numbers of executives from both Omnicom and Publicis. Their job will be to look at all areas of integration and to co-ordinate specific teams to plan ahead and to deal with any issues that arise. The names of the people on the core team — giving a clue as to who will lead the merged group — will be announced at a management meeting of senior execs being held this week at The Four Seasons hotel in Miami. The meeting “Is all about trying to know and understand each other cultures, processes, and assets and starting to build the process for integration,” Mr. Levy said.
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