Promoted Tweets Get Big Boost In Twitter Redesign


Twitter got a makeover, and it’s looking a whole lot more like the Facebook news feed.

The company implemented a significant design change yesterday, letting photos and the first frame of Vine videos automatically display in users’ streams. Previously, a user needed to click on a link to open photos. The net effect will be for the Twitter stream — once known for the spareness and simplicity of cascading 140-character-or-less text messages — to be populated by rich media.

Twitter’s announcement was positioned as a design enhancement aimed at users, but there are big implications for marketers and how the social network is courting them.

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