May
30
Project Worldwide Expands With Launch of Shopper Marketing Agency
Posted in: Uncategorized
The Project Worldwide network of agencies — which bills itself a new-school ad holding firm– is continuing to expand rapidly. The latest addition to the Project family is a new shopper marketing firm dubbed Shoptology.
It's being helmed by Charlie Anderson, former North American CEO of Saatchi & Saatchi X, who in his prior position worked with Procter & Gamble, Walmart, Wendy's, Diageo, Elizabeth Arden and PepsiCo.
That last client is going to follow Mr. Anderson to the Dallas-based agency as Shoptology's inaugural client. Shoptology will be doing work for the Pepsi Lipton Partnership.
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