Aug
01
Project Worldwide Acquires Los Angeles Shop Pitch
Posted in: Uncategorized
Project Worldwide is acquiring Los Angeles-area agency Pitch, the latest move in the ad holding firm’s continued expansion efforts.
Project, a privately held parent company that positions itself as a new-school holding company, has been seeking agencies that CEO Robert Vallee said “play well” with the company’s suite of other shops. Pitch presented good collaborative potential, he said.
“People are the most important part of the equation,” Mr. Vallee said. “When we find we have good chemistry with senior management at forward-thinking agencies, it gets our attention.”
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