Apr
15
Programmatic Goes Beyond Display Ads, Opening Up New Creative Possibilities
Posted in: Uncategorized
Programmatic isn’t just for banner ads anymore– soon some of the most prominent sites on the internet will be employing automated buying for homepage takeovers and pushdowns.
These splashier ad units are being made available by ad network Undertone which sells space on sites owned by Gannett, American Media, USAToday Sports, Accuweather, Bonnier Corp. and more.
“We anticipate this being able to unlock a lot of programmatic budgets for brands,” said Undertone Co-Founder Eric Franchi in an interview.
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