Dec
12
Procter & Gamble buys Walker & Co.
Posted in: Uncategorized
Procter & Gamble Co. has agreed to buy Walker & Co. — a direct-to-consumer marketer of Bevel and Form Beauty personal-care products for people of color– for undisclosed terms.
CEO Tristan Walker, who founded the company in 2013, will join P&G as part of the deal. The former Foursquare and Twitter executive will move operations from Silicon Valley (Palo Alto, Calif.) to Atlanta.
Sold mainly direct-to-consumer, Bevel also is now in a majority of Target stores nationwide as well as on Amazon, Walker says, while Form Beauty is also sold online and in stores through Sephora. He declined to disclose sales numbers.
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