Pro-Kavanaugh groups have outspent anti-Kavanaugh groups 2-to-1 on TV ads
Posted in: Uncategorized
According to an Ad Age Datacenter analysis, advocacy groups that support Supreme court nominee Brett Kavanaugh have been outspending advocacy groups that oppose his nomination when it comes to TV advertising by a factor of more than two-to-one.
Pro-Kavanaugh ads racked up 9,738 TV airings from July 10 through Oct. 1, for a total estimated outlay of $6.4 million. Anti-Kavanaugh ads had 8,025 TV airings over the same period, with an estimated $2.9 million price tag. One note: Of the total of 17,763 airings of both pro- and anti-Kavanaugh ads, 17,401 occurred before Sept. 28 (the Ford-Kavanaugh hearings were held on Sept. 27).
The fact that the pro- and anti-Kavanaugh airing totals are not that far off, but the spending is much higher for pro-Kavanaugh ads, is a reflection of strategy: Groups supporting Kavanaugh have chosen generally pricer cable-TV-only buys, whereas anti-Kavanaugh groups have gone with a mix of cable and local/national broadcast.
Post a Comment