Pro football league AAF collapses. And Hulu ponders special ads for binge-watchers: Wednesday Wake Up Call
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When the Alliance of American Football debuted, CEO Charlie Ebersol dreamed of building “something meaningful and long-term.” The fun lasted just eight weeks. Now the pro league is suspending operations after its lead investor walked away. “Carolina Hurricanes owner Tom Dundon, who in February pledged to invest $250 million in the upstart spring football league, is pulling out of his commitment after paying out some $70 million,” Ad Age’s Anthony Crupi writes. The AAF shutdown is happening with a few weeks to go before the season was supposed to end April 27. As Crupi writes, that means CBS, TNT and NFL Network have some airtime to fill.
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