Hasta La Creative!

Why are you into Advertising?
Because I love ideas, and in advertising, art, writing, film and commerce all come together to create great ideas.

??Did you attend school for fine art or design or Communications?
No. I have am MBA from IIM Kolkata. Which is if no use when it comes to understanding clients.

?Tell us about  your recent work campaign?
A recent campaign for Nokia Smartphones that talks to 18 year olds. Here we see teenage problems, like what to wear or where to hangout, which might seem trivial to us but are a big deal to the teenager, dramatized in a way that’s funny but still tongue-in-cheek true.

??Were there any particular role models for you when you grew up?
I started my career under Mohammed Khan and yes he was pretty much God and he told us so every day.

??Who was the most influential personality on your career in Advertising?
I think in advertising, as in life, every good creative you work with, senior or junior, shapes your career.

Where do you get your inspiration from?
Movies, TV shows, art, stand up comedy, people.??Tell us something about the  JWT, Delhi  environment.
It’s like Alibaba’s Cave for a creative. Every brand you can want to work on is right there. ??tell us about your 1st work as a creative director in the field of advertising

I am a freshly-minted ECD and have been one for only about two and a half years now, so all recent work is ECD-type work.

What do you think of the state of Print advertising right now. At least?here in India, the released work is most often too sad?
Print seems to be dying all over the world. It is a challenge because it is the purest form of advertising and if you can do print, you can do anything, really.

??Do you think brands who’s advertising wins awards, do well in the market?
Yes. There is research that shows that ads that won awards performed 12 times better than those that did not.

What advice do you have for aspiring creative professionals??
Push yourself.

?Mac or PC?
Mac, of course.

Who would you like to take out for dinner?
Louis CK, stand up comic.

What’s on your iPod?
Music uploaded by my art director – Pink Martini, Michael Buble, Indipop.

Your upcoming campaigns if any?
We’re working on stuff for Nokia, Airtel Digital Cable and Boost.