Hasta La Creative!

Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side.

‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop, You Can’t Stop’. Pringles worked with London-based advertising agency Grey on the activation, which has taken two years to develop.

The concept was inspired by the brand’s heritage. From the outset, Pringles intended to create a snack that would blow people’s minds – from its unique shape, to how every crisp stacks flawlessly in a can. The campaign is intended to showcase how Pringles is the perfect snacking experience to bring fun to the everyday.