Primus: Prison Fix Up
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Primus
On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest.
Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions.
Advertising Agency:Rusu+Bortun, Bucharest, Romania
Chief Creative Officer:Catalin Rusu
Creative Director:Bob Toma
Group Creative Directors:Mihaela Neatu, Mircea Craciu?n?
Strategic Planner:Alina Buzatu
Art Directors:Bogdan Pop, Ovidiu Hodorogea
Copywriters:Madalina Pop, Miruna Potop
Account Director:Adriana Lungu
Dtp:Anca Uscatescu
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