President Trump's 'brand value,' TikTok's big mistake and other news: Thursday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

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Was President Trump’s entire election campaign conceived as an extended “informercial” to build up the Trump brand? That’s what the president’s longtime personal lawyer, Michael Cohen, says. In testimony before the House Oversight Committee, Cohen — a longtime Trump loyalist before turning on his former boss — argued that Trump

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