Powerhouses Behind ‘Big Brother,’ ‘American Idol’ Ramp Up Web Programs
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Two of the world’s-largest TV production companies, Endemol and FremantleMedia, are plotting online programming assaults for 2014. However rather than strong-arm their TV productions to the web, both companies will assimilate to the way things are done online.
Endemol — the producer behind “Big Brother” and “Deal or No Deal” — has invested $40.3 million to create Endemol Beyond, an online- video network akin to digital natives like Fullscreen and Maker Studios. The company even looked to the digital-video industry for the man to spearhead the network, hiring former Maker Studios exec Will Keenan to become president of Endemol Beyond USA.
And next month “American Idol” producer FremantleMedia will debut the British production company’s first new digital series since its North American division launched a digital production business in September.
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