Jun
05
Potbelly Creates #FeedYourSmile to Celebrate 40th Anniversary
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: In celebration of its 40th anniversary, Potbelly, the sandwich shop which originated in Chicago, has turned to Detroit-based ad agency, Doner, to create a social media campaign called #FeedYourSmile. Throughout the month of June, the campaign will be released in two parts.
For the ‘Twitter jamboree’ Doner brought improv musicians to a Potbelly in Detroit where they improvised original songs Thursday (June 1) as a response to 100 tweets from random unhappy people.
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