Dec
05
Post-Prohibition Hangover: Why Booze Marketers Were Slow to Advertise
Posted in: Uncategorized
MillerCoors might be trying to make hay out of the 80th anniversary of the repeal of Prohibition. But in the days following the repeal on Dec. 5, 1933, surprisingly few booze and beer marketers were launching ads.
Ad Age, which was three years old at the time, covered it.
Our lead story on Dec. 9 noted that “while the 14-year-old Prohibition dyke broke with a loud ‘pop,’ … national advertising placed by distillers, importers or national sales agencies was extremely scarce, most of the copy which appeared having been placed by local retailers and dealers.”
Post a Comment