Porsche: Blind Trade
Posted in: Uncategorized
Campaign Site: http://www.porsche.nl/blindtrade
From the 3rd of March onwards, car owners can trade their current vehicle for a brand new Porsche. After merely one week, more than 10,000 people have responded to the call. This is quite remarkable, since they will only know afterwards which model they offered their current car for. The total value of the cars offered is currently more than €84 million. From Ferraris to Aston Martins, large number of impressive models are being offered. So far, car owners have traded more cars than there are currently for sale on the largest car-sales websites in The Netherlands.
Advertising Agency: ACHTUNG!, Netherlands
Development: Random
3D: Joost Korngold / Renascent
Motion Design Teaser: ACHTUNG! / Woodwork
Sound: Big Orange
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