Dec 16

Pop-Tarts, Cheez-It, and Snoop Dogg Keep It Weird During College Bowl Season

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For brands sponsoring college bowl games, it’s no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in…

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