Jun
12
Pom's Supreme Court Win Against Coca-Cola Has Major Implications for Brands
Posted in: Uncategorized
The U.S. Supreme Court said Thursday that Pom Wonderful can take Coca-Cola to court for what Pom considers a misleading label, even though that label meets Food and Drug Administration regulations.
That will have far-reaching implications for marketers, according to observers.
The court ruled in favor of the pomegranate juice brand with an 8-0 vote, with one Justice recusing himself. Justice Anthony Kennedy delivered the opinion.
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